date:Nov 30, 2018
rding to the regulations, such restrictions are primarily aimed at limiting an open-ended use of these words/phrases by food businesses on frivolous grounds.
Further it states that the FBOs need to put a disclaimer when the trademark, brand name or fancy name containing adjectives such as natural, fresh, pure, original, traditional, authentic, genuine, real, and so on, appearing in the labelling, presentation or advertising of a food is such that it is likely to mislead consumer as to the natu