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Study finds food and beverage colors affect taste perceptions and expectations
date:Nov 20, 2018
trigued by how quickly some participants learned new color-taste associations in the first experiment. Hayes and Higgins continue to study how people associate taste with color, noting that while some participants were quick learners, others were not.

This finding could indicate that some people learn color-taste associations well, while others might be more resistant to changes or new color-taste associations, says Higgins. This might have implications in the food industry if a company were to

12/24 13:00