date:Nov 16, 2018
ent.
The ad can be watched on the companys website and is trending on social media. The story has been covered by British mainstream media and Icelands No palm oil campaign has received a lot of attention as a result.
At the same time, Iceland is promoting its No palm oil: Christmas range. Products are depicted with a monkey icon and a green No Palm Oil badge.
Despite the retailer pioneering a move to be the first UK supermarket to remove palm oil from its own-label products, which equates