date:Nov 16, 2018
e products and it would be great if products that are less sweet but taste great come onto the marketplace, he concludes.
In terms of market potential, it is as yet unclear what the breakdown would be when comparing the replicated products with the less sweet products. But undoubtedly, for a flavor house, such as Givaudan, there is much greater margin potential in the latter. It will be interesting to see a new era of reduced sugar products that deliver in satisfaction emerge.