date:Nov 16, 2018
ing to address the challenges of sugar reduction, Vasblom says.
Givaudan shared the results of some recent consumer studies on attitudes to sweetness, which suggest that the notion of making things increasingly sweeter may be exaggerated.
For example:
47 percent of UK consumers seek reduced sweetness perception in a beverage (Givaudan Better4U beverages study UK (30-45 years old) Base = CSD drinkers in UK (807).
55 percent of French consumers find classical juice drinks too sweet (Giv