date:Nov 16, 2018
consume less sugar.
Alongside this we have also seen consumers becoming much more conscious about what they eat, seeking out healthy, low sugar products that dont use sugar alternatives and a shift in taste preferences for some consumers, towards less sweet drinks and products, she explains.
It is this underserved consumer space that we have focused on to deliver natural, less sweet products with a fully satisfying taste. We think this will offer an exciting new approach for our customers seek