date:Nov 16, 2018
to herbal teas for more diversity in flavour, a sensory experience and added health benefits.
Marco Geraghty, founder of National Tea Day, said: Our mission at National Tea Day is to Reignite Britains Passion for Tea and in writing this report we have rediscovered that Brits are becoming far more passionate about tea than we ever imagined.
What we are seeing is a complete shift in consumer behaviour. Drinkers are buying less poor-quality teas and opting for premium offerings, a shift which is