date:Nov 15, 2018
Symrise has launched a new Craft eBook focusing on US craft food and beverages. Details on this initiative including consumer research, interviews with experts, trend analysis, category interrogations and concept creations are now available to food and beverage manufacturers globally. According to the initiatives findings, millennials value authenticity and experiences, which often leads them toward artisan and craft food products.
The craft scene is expanding into categories, both alcoholic