date:Nov 14, 2018
vaudan press demonstration of a more holistic approach to sugar reduction, which includes the input of Michelin star chefs. Hereby the flavor house is increasingly targeting an untapped consumer demographic that prefers less sweet products with plenty of body. These consumers dont want bland and watery lower sugar products, but instead are calling out for true sensory experiences, albeit less sweet ones.
In order to achieve this complex balancing act, a strong approach to sensory is required. Y