date:Nov 13, 2018
h gluten-free one of the most popular in recent years, alongside high fiber and wholegrain. Key growth areas for claims include those related to Non-GMO Product Verification and protein content. Vegan positionings have been added in many instances, although not always with front-of-pack prominence.
Many vegan friendly cereals launches have been confined to more specialist health brands and have yet to impact the mainstream. Kellogg, for example, has largely left activity in vegan breakfast cer