date:Nov 13, 2018
eat alternatives has surged to a 11% CAGR from 2013 to 2017. Research also indicates that four in 10 US consumers increased their consumption of meat substitutes/alternatives during 2017.
Innova Market Insights data show that vegan was second leading positioning for meat substitutes in 2017, used for 47% of launches in the second half of the year, up from 35% in the same period in 2016. When it comes to package label claimsby the numbersvegan overtook vegetarian but still ranked behind broader