date:Nov 13, 2018
orth American region is the biggest market for premium drinks in the world and accounts for a third of the British company's sales and nearly half its operating profit. Diageo has been expanding the reach and improving the marketing of premium, global brands.
US spirit sales hit a record US$26.2 billion in 2017, fueled by high-end brown liquor and a big thirst for tequila and vodka, an industry group, the Distilled Spirits Council, said in February.
Diageo, part of the UK's blue-chip index, s