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Food industry advertising spat deepens
date:Aug 30, 2012
n recent UK national newspaper adverts. Nestl countered by saying that it has included a reference to US Department of Agriculture dietary guidelines.

ASA backs Nestl

In a response to FoodNavigator, the ASA backed Nestls position.A 2008 ASA ruling concluded that Nestles claim Experts say you need 3 servings of whole grain a day misleadingly implied there was agreement among experts about the specific quantity of wholegrain foods that should be consumed on a daily basis.

The claim now appearin

12/22 22:05