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New Strategies Help Bakers Build Better, On-Trend Cakes Vanilla Cake PHOTO COURTESY OF: Stratas Food
date:Oct 31, 2018
er CEO of Dunkin Brands Inc. This requires looking to the future, assessing what competitors are doing, what theyre working on, and having truly good insight.

Anticipating trends is one of the elements Travis focuses on in his book, The Challenge Culture: Why the Most Successful Organizations Run on Pushback (Hachette, 2018). He points out how this can help lead to success. You have to constantly think outside the box, he says. But thinking outside the box doesnt always mean creating something

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