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Sweet Choices: Sugar Reduction and Clean Labeling Significant but not Predominant
date:Oct 31, 2018
, with 18 percent of launches in the region featuring this type of claim.

Across the 19 countries surveyed by Innova Market Insights, an average 24 percent of respondents claimed to be influenced by a sugar confectionery products sugar content and a similar amount by whether the product is natural or not. This means that around three-quarters of respondents across the 19 countries were not influenced by sugar content, therefore there are still a minority of people who look for these products.

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