date:Oct 31, 2018
over another.
While sugar-free gum has been around for many years, sugar-free confectionery as a whole has yet to become such an established sector. According to Innova Market Insights data, just six percent of sugar confectionery launches in the 12 months to the end of June 2018, used a sugar-free positioning, compared with over two-thirds of gum introductions.
Recent new product data found that Europe led for the percentage of sugar confectionery and gums launches with a sugar claim in 2017