date:Oct 31, 2018
rket Insights. This does not necessarily relate to their actual purchasing or consumption habits.
The three leading drivers of choice are flavor, cost and indulgence. Indulgence is the key factor that Italian, French and Russian consumers pay importance to when buying sugar confectionery. In other countries, flavor and cost are more important considerations.
But beyond these three factors when buying sugar confectionery, certain health aspects may have an influence on the choice of one product