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Brand loyalty, clean-label trends motivate line extensions
date:Oct 23, 2018
t a more accessible price point, he added.

Concord, Mass.-based Welchs also created a product in response to clean-label preferences. In July, the company expanded its horizons beyond juice and created a new line of sparkling energy drinks: Welchs Sparkling Plus Energy. The new energy line is made from sustainably farmed Welchs juice and natural energy from organic coffee extract, the company says.

We saw a need in the market for an energy drink that actually tastes good, said John Walston, se

12/23 16:10