date:Oct 23, 2018
instream movement and beverage companies either have to innovate their existing products lines or create new ones in order to meet this popular, fast-growing demand.
For example, Camden, N.J.-based Campbell Soup Co. recently expanded its V8 franchise with V8+Hydrate, a plant-based hydration beverage line that uses sweet potato juice. The new beverage line taps into the naturally occurring electrolytes and glucose of the sweet potato and blends it with water, the company says.
Each 8-ounce can