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Getting the Color Right to Hit Beverage Trends
date:Oct 18, 2018
onsumer trial and differentiate one product from another, Mr. Serrur said.

Color and flavor should work as a team, said Shane T. McDonald, Ph.D., a flavor chemist for Kalsec, Inc., Kalamazoo, Mich., in a presentation in July in Chicago at IFT18, the Institute of Food Technologists annual meeting and expo. Favorable congruent color effects may increase flavor recognition and modify favorable perception. Congruent color effects may increase flavor recognition, the perception of richness in orange

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