date:Oct 17, 2018
g to present a more premium image through enhanced labels, more sophisticated closures, and eye-catching, shelf-ready packaging.
However, SKU proliferation can make it challenging for new brands to differentiate themselves to consumers. As such, brand owners are turning to package design experts to support the packaging component of the new product development process.
Packaging is very important to a new brand, says Marco Serrano, design development manager for TricorBraun, St. Louis. Smart p