date:Oct 17, 2018
the coffee business purchasing Costa Coffee and that by logical progression leaves out the alcoholic beverages market. Pepsi also made a similar move by buying SodaStream.
As markets consolidate there will be intense competition to gain market share and wallet share.
The real question to ask is if this strategy is unique. Alcoholic beverage makers have been making non-alcoholic beverages with specific attention to the markets that they serve.
With Coca-Cola and Pepsi, there is added complexi