date:Oct 17, 2018
space occupied by non-alcoholic drinks in an alcohol selling outlet will also go to brands from companies who make alcoholic beverages.
The Price Point Strategy:This is an active reality for all industries that are in the B2C market. Samsung implemented a similar strategy by releasing phones targeting every price point. This worked for them and they were able to take the pole position in the Indian markets.
The alcoholic and non-alcoholic beverage makers have to contend with a similar market s