date:Oct 17, 2018
h as Gujarat and Bihar that have gone for complete prohibition.
Mind Space:There is a fair amount of recall and association of the Kingfisher brand with beer and this new entry strategy adds to the mind share that Kingfisher will command.
Politics:In the event of a change in government or policies there will not be much effort needed to create a huge brand awareness on the ground.
Branding:In the event that government policies change then here is no real pressure to build up the brand from sc