date:Oct 17, 2018
y in all segments.
Considering these shifts in global consumption patterns, it does make it a good strategy to explore new product markets and variations. The test market behaviour will give the global giants a better idea about what works and then add adaptability into the concept and deploy it globally as a new strategy.
Packaging norms too are changing and we have already seen a court battle on labelling of frozen desserts explicitly in India. The existing food and beverage markets for Peps