date:Oct 17, 2018
. In Islamic countries maintaining the same brand could mean market rejection at the extreme. This makes it tougher for companies such as Coca-Cola and Pepsi.
They may also have to deal with consumer consternation and at times anger when there is confusion about brands and their packaging.
The alcoholic beverage companies such as Kingfisher have it a bit easier as people have an expectation of an alcoholic beverage from their stables but a non-alcoholic beverage is a healthy surprise and it is