date:Oct 17, 2018
ty that they are already invested in the packaged foods business.
There is a bit of a challenge here for companies such as Coca-Cola and Pepsi. They will have to build alcoholic beverage brands from scratch and create some separation between their existing brands to ensure there is no cannibalisation. This challenge changes from market to market.
In large markets such as India there needs to be a new brand as a backlash has to be expected due to any confusion, real or perceived, that may occur