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In defence of soup: Campbell Soup needs to get back to basics
date:Oct 11, 2018
, and clean surely Campbell Soup can do more to meet these needs.

Opportunities in vegan, vegetarian, and ethnic food preferences plus snacking

Younger consumers are increasingly turned on by foods that are vegan or vegetarian. American Millennials are 11 times more likely to say that their daily diet is vegan or vegetarian than Baby Boomers (22% vs. 2%), according to GlobalDatas 2018 Q3 consumer survey. Has Campbell Soup made any effort to reach out to these consumers?

Younger consumers are

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