date:Oct 11, 2018
ying to perfect the supply chain for fresh and refrigerated foods, an investment that never paid off.
Campbell Soup would have been better off trying to revive its soup business rather than attempting to perfect a business it had no expertise in. This is a warning to companies that think they can jump into areas that are new to them and make things work right off the bat (Coca-Cola, recent buyer of Costa, are you listening?).
While all of this was going on, Campbell Soups soup sales turned ice