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In defence of soup: Campbell Soup needs to get back to basics
date:Oct 11, 2018
And what about soup for breakfast? It works in parts of Asia and the Middle East. Maybe it could work elsewhere.

Campbell Soup needs to get back to its roots as a soup innovator. When your brand accounts for a majority of the categorys sales, you need to grow the category to grow yourself. If Campbell Soup wants to grow, it needs to spend more time and effort on soup.

12/24 20:14