date:Oct 11, 2018
o you really have to go out and buy a salty snack company to capitalize on this behaviour?
Any food can be a snack. Yoghurt makers have been able to capitalize on snacking without acquiring their way into the opportunity. Why cant soup do the same?
Snacking behaviour is definitely on the rise. GlobalDatas 2018 Q3 survey revealed that an incredible 41% of American Millennials snack before breakfast; 33% say they snack between breakfast and lunch. Is this a market that Campbell Soup can aim for?