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Bottled water category holds steady for second consecutive year
date:Oct 10, 2018
lower to adapt to the products such as Generation X, it explains.

To perpetuate strong growth, water brands will need to broaden their consumer base and educate consumers on what their biggest differentiating claims actually mean, Mintel states. Keeping language and labeling simple, but packaging unique will help appeal to a wide variety of consumers, it adds.

FIJI Water, a brand of Los Angeles-based The Wonderful Company LLC, has innovated its packaging to resonate with consumers. Fiji broke

12/23 19:34