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Bottled water category holds steady for second consecutive year
date:Oct 10, 2018
s across the category to appeal to new consumer sets, it continues. As such, bottled water brands will face more competition from outside the category than ever.

Despite being the fastest growing segment, flavored and unflavored sparkling waters still possess a relatively low reach among consumers, the report says. While a large source of growth can come from current consumers drinking more, to reach their full growth, brands should focus on broadening their consumer base to consumers who are s

12/23 21:22