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Bottled water category holds steady for second consecutive year
date:Oct 10, 2018
lgent feel, states Chicago-based Information Resources Inc.s (IRI) April report on New Product Pacesetters.

Water now competes on a whole different level, the report states, noting the category competes with soft drinks, juices, energy drinks and sports drinks, and other beverages.

According to IRI data, dollar sales for the overall bottled water category were $16.4 billion for the 52 weeks ending Aug. 12, in total U.S. multi-outlets and convenience stores. Convenience/PET bottled water accoun

12/24 04:02