date:Oct 09, 2018
for many consumers now, even in this category, he says.
The emphasis on sugar reduction also could have an impact on the use of other ingredients, experts note. We are also seeing a lot of emphasis on reducing sugar, says Vicky Fligel, senior product manager of functional systems at Glanbia Nutritionals, Chicago. Specific to performance beverages is that it is all about emphasizing the protein message.
Sustained fuel
Although sugar reduction has begun to impact the performance beverage market,