date:Sep 29, 2018
with your body.
Waters are rising as a share of soft drink launches due to their light fresh and healthy image, Innova Market Insights data has shown.
According to the market researcher, consumers view flavored or fortified water as a way to boost nutrient intake. The category is expanding to include fortified and plant-based waters that consumers believe may have health benefits outside simple hydration.
Beverages with functional benefits are trending, at this years Expo West hyper-custom