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59 percent of consumers believe natural products to be “healthy”
date:Sep 29, 2018
o shown three different lists of ingredients for a tomato sauce; one with modified corn starch, one containing rice starch and one with an E-number. 73 percent of consumers preferred the tomato sauce with rice starch, compared to just 19 percent with modified corn starch and 8 percent with an E-number. The results show that consumers clearly connect a natural product with one that is free from additives and artificial ingredients and they are also looking for clear, relevant claims on pack.

Myr

12/25 00:11