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59 percent of consumers believe natural products to be “healthy”
date:Sep 29, 2018
iam Snaet, Head of Market Intelligence and Consumer Insights at BENEO comments: Clean label has been a topic of great interest to consumers over recent years. Our research results show that ingredients lists are powerful purchasing motivators for consumers and can even be more important than the actual brand of the product. This focus on ingredients could encourage product switching if manufacturers dont take consumers desires to eat more cleanly seriously. The research also shows that consumers

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