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Consumers want more ethnic flavors at restaurants
date:Aug 28, 2012
According to Technomic, only 23% of consumers said they were satisfied with the availability of ethnic offerings at limited-service restaurants and just 28% said they were satisfied with the offerings at full-service restaurants. In addition 33% of consumers strongly agreed there are many ethnic foods they would like to order at restaurants, but they cant find these foods.
Authenticity is crucial to the ethnic food and beverage purchasing decision, said Darren Tristano, executive vice-president

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