date:Sep 28, 2018
s that awareness levels vary across different ingredient categories. Although consumers in France are more likely to recognize sweeteners on a label than they are fibers, the company has noted a growing consumer awareness of the benefits of fiber.
Tate Lyle research shows that consumers are attracted to products fortified with fiber; for instance, the purchase intent for juice drinks fortified with dietary fiber is 45 percent, Dr. Karnik says.
By talking more about the range of fibers availa