date:Sep 27, 2018
efits, there is also potential for coffee that encourages consumption beyond the usual morning or afternoon pick-me-up. More than two in five (42%) RTD coffee consumers say their ideal bottled/canned cold coffee drink would help them relax, while over one third (35%) are interested in products with added protein.
Innovation in the RTD coffee segment has contributed to its strong growth. In fact, while roasted coffee is the largest segment of the coffee category (39.2% market share), RTD coffee