date:Sep 20, 2018
in the still-emerging, premium-probiotic kombucha category, which is the fastest-growing beverage category in Australia, Mohan says. This is a strong opportunity for us.
Mohan lists an increasing concern for health and interest in sustainability as consumer trends driving MOJOs rapid growth.
Australians are increasingly after great-tasting, low sugar drinks that deliver additional functional benefits, such as gut health, he says.
They also support sustainable packaging options, and MOJO uses