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Coca-Cola enters kombucha category with acquisition of Australia's MOJO brand
date:Sep 20, 2018
to the end of June 2017 were positioned on a health platform of some kind, with clean labeling and digestive health key areas of interest.

Fermented boost
Fermented foods were tipped as the no. 1 superfood for 2018, underlining that consumers will be going with their gut by seeking out foods and beverages that improve gut health and overall well-being.

Coca-Colas move into kombucha space underlines this trend further, but RD in the fermented foods and digestive health spaces is still ongoing.

12/23 19:05