date:Sep 18, 2018
rmulations they can trust and rely on, while also delivering on taste. Whether protein powders or bars, gummies, chews, ready-to-drink (RTD) beverages, pre-workout enhancers or post-workout enhancers, flavor and sweetness must meet consumer expectations.
Clean label and free-from claims
Many active consumers are looking for clean label products, including those with no artificial colors, flavors or sweeteners, and other free-from claims. There is a clear shift toward plant-based, natural, suga