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Snack attack: Better-for-you, healthy, spicy and savory NPD drivers
date:Sep 18, 2018
unusual or exotic flavors of salty snacks are appealing and often US consumers buy crisps more readily if there are new flavors to try.

While enjoyment and indulgence play a key role in the salty snacks category, health considerations are also driving growth in better-for-you popcorn, nuts and meat snacks. As consumers perceive pulse-based snacks to be healthier than potato-based ones, there is also scope for further new product development in the segment, he explains.

As UK snackers focus o

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