date:Aug 27, 2012
oreign players witnessing healthy growth, company executives said they are working on strategies to develop a significant hold on the market in the next five years.
In a bid to counter Pepsico's Frito-Lay, which controls roughly half of the segment, domestic chains are focusing on improvising their distribution networks. Haldiram's, for example, is planning to double its presence through retail outlets in the next five years.
With domestic food chains having a strong local foothold, experts