date:Aug 27, 2012
Besides multinational companies, which currently rule the roost, the Rs 7,500-crore salty snacks category is becoming a hotspot for local players, who are now lining up a slew of products to enhance market shares.
Local sweets and snacks manufacturer Haldiram's, which has an over 70% share of the traditional snacks market in the country, is working on developing its western food category, which currently forms a small part of its total business. The company is planning to launch instant noodles