date:Sep 10, 2018
eetened Cold Brew into a larger 32-ounce multi-serve bottle.
A smaller player, Seattle-based Bulletproof 360 Inc., introduced its signature Bulletproof Coffee in a RTD cold-brew format. Bulletproof Coffee Cold Brew is available in 11-ounce cartons in Original, Vanilla, Mocha and Original + Collagen varieties.
Looking forward
Overall, the coffee category increased 1.9 percent in dollar sales in the 52 weeks ending July 15 in multi-outlets, according to IRI data. Moving forward, BMCs Dilworth