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International Sauces are an Important Entry Point for Consumers into Unfamiliar Cuisines
date:Sep 07, 2018
ever, traditional gochujang is more of a paste than a sauce, meaning it does not easily pour onto dishes. Also, it may be just unfamiliar enough to alienate the average consumer, suggesting that a more approachable sauce made with gochujang may be the real opportunity for success.

Ssam Sauce makes gochujang accessible for the average consumer as it is a sauce rather than a paste and its name is more approachable. Kraft Heinz also will greatly benefit from Momofukus name recognition. Foodies lik

12/25 06:29