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Natural sweeteners resonate with consumers
date:Sep 05, 2018
shed brands are enlisting our help in making the transition. To reduce the trend of declining sales of high-sugar products, we suggest not changing the high sugar but introducing healthier and/or naturally sweetened products.

Ihab Bishay, director of sweet applications at Itasca, Ill.-based Ajinomoto Health and Nutrition North America Inc., agrees that successful sugar reduction should start with clean-tasting sweeteners as the consumer will not re-purchase a product unless it tastes good. The

12/25 12:28